Decathlon
Decathlon Essential Gear
Year
2019
Project Focus
In-store experience
Sector
Marketing, Retail
The Challenge
‘Dobit Solutions’ contacted us to build an interactive digital experience for their customer, Decathlon. Kiosks displayed inside Decathlon stores should guide customers in finding and buying the right hockey equipment. Can we do this? Of course we can! 💪
Our Solution
We accepted the challenge and set out to become familiar with the technologies required to make this possible.
Using a set of Elo screens, an Elo backpack and a motion detection camera, we delivered an Android based solution called the ‘Essential Gear Wall App’.
The application continuously loops an informational video. Once customers come near the screen, they are greeted by one of the characters in the app. They are politely asked how we can help and interactively guided towards the product they need.
Once the customer made a choice, they are seamlessly looped through to Decathlon’s commerce app where they can finish the sale.
The Result
In less than 2 months time we adapted the required technology, build and tested the solution and released the experience within an international set of Decathlon stores.
Impact
The collaboration with Decathlon and Dobit Solutions delivered an innovative in-store experience that actively engages customers and simplifies the purchase of sports equipment.
With interactive kiosks, real-time guidance, and seamless integration into the commerce app, customers could make the right choice faster and complete their purchase instantly.
For Decathlon, this meant not only an enhanced customer journey in-store but also increased sales opportunities and an international rollout in record time.
