Telenet
Telenet Phubd
Year
2019
Project Focus
Digital experience
Sector
Marketing
The Challenge
An excellent marketing campaign can get even more spotlight with the help of a fun and remarkable marketing app. This is exactly what we helped Wunderman achieve with some of their great Telenet campaigns.
Our Solution
Phubbing' is a phenomenon of our times where people tend to pay more attention to their smartphones than to the people around them. Quite annoying sometimes during a night out with friends.
The Phub'd app is a fun way to help you avoid 'phubbing'.
Open the app together with some friends, start a round of Phub'd and set your smartphones aside. Whoever first unlocks or handles their smartphone is Phub'd and will have to perform a fun task (at least for their friends ;))!
lThe Result
We've released around 5 fun marketing apps for Telenet via Wunderman. Some of these apps reached up to 2.3 million people on social media and topped the Google Play and Apple App Store at #1.
Wunderman even won silver at the IAB MIXX Awards with one of our apps!
